How to Use Ethos to Engage Your Audience
How to Use Ethos to Engage Your Audience | Public Speaking Tips from Stella Rankin
In any public speaking engagement, establishing ethos—or credibility—is crucial. If the audience doesn't trust you, they are less likely to value what you're saying.
Building Ethos with Your Voice
Your voice can convey authority, expertise, and trustworthiness. According to research by The University of Chicago, speakers who sound confident and knowledgeable are more likely to persuade their listeners, even if they are sharing an unfamiliar idea (University of Chicago, 2019). This is why how you speak is just as important as what you say.
Tips to Build Credibility with Your Voice:
Speak with Purpose: Avoid filler words like "um" and "like." These words can detract from your authority.
Use Stories and Evidence: Back up your claims with real examples and research. The more factual your information, the more credible you appear.
Maintain Eye Contact: This helps establish trust and engagement. It shows that you're confident in your message.
By aligning your voice with your message, you can solidify your credibility and connect more deeply with your audience. Stella Rankin's voice coaching helps clients develop strong ethos and credibility in every speaking engagement.